Does Blended Whole Life Really Work? Historical Proof

Blended whole life is a concept we really like. We’ve talked about it a fair amount before, and we maintain that it’s the way to purchase whole life insurance when cash accumulation is the most important goal. We’d also suggest that anyone who has learned that you can use whole life insurance as an asset and income tool should probably take a look at a blended policy. If you’ve been shown a standard whole life policy (i.e. no paid-up additions and no blending used to maximize paid-up additions) we’d invite you to challenge the performance of that policy against what can be done when redesigned to take advantage of this truly unique design.

But what sort of proof do we have to back up our claims that this blending business is truly beneficial? There’s a strong fundamental understanding of life insurance products that initially made me declare blending superior. And it took me a while to realize that it wasn’t something other agents understood (I had assumed they did and ignored it, but that doesn’t appear to be the case). That understanding of product mechanics is all well and good, but I’m not going to be able to impart hat upon anyone who just happens by the Insurance Pro Blog in any sort of efficient fashion. So what to do?

How about we use some historical evidence?

Historical Evidence you Say?

I could call upon the policies that I’ve put in force, but I’m rather tight lipped about clients and their policies. Funny thing when you start disclosing the personal matters of people who entrust some private information with you, they tend to not like that. So instead I figured we’d use a third party I have no affiliation with. One that seems an odd place for me to channel to prove my pro whole life insurance stance, the Bogleheads forum.

Bogleheads?

Yes that funny online forum frequented by people who idolize Jack Bogle. And, while I’ve maintained that Brantley and I champion an analogous Bogle-like position within the insurance industry (i.e. we believe there’s more money in making a lot of people really happy with superiorly designed life insurance products rather than trying to suck as much money out of everyone we meet), there seems to be a dislike and distrust for life insurance over in Bogle land.

So, when someone came along asking if anyone had mathematical evidence that buying term and investing the difference really works out better, it would not be surprising to see the elder Boglers rallying to vilify that awful insurance product that pays high commissions to insurance agents.

And rally they did. Regretfully, but not all that surprisingly, several members with extraordinary post counts, came along throwing their opinion into the ring. Apparently you should buy term and invest the difference because you’ll get 8% on stocks and insurance products pay commissions to agents. I’m not really so sure how it is that those two pieces of information constitute a mathematical proof but if you have time to accumulate 5000+ posts on a forum idolizing one guy something tells me you probably don’t have a lot of time to learn complicated high level math.

Thankfully, the newbie didn’t cave and actually received a little backup from others who weren’t buying the transient shrug-off some more indoctrinated senior members were satisfied with.

Then, along came the Actuary

Then along came an individual who named himself “actuary” I have no idea if he really is an actuary (he did mention that he’s not an insurance agent) who dropped this little note on the forum participants:

The commission and expense for whole life policy can be minimized. Many people in this forum don’t understand whole life insurance and don’t know the commission structure. So they think whole life policy is expensive. Agent’s commission is directly related to the base face value of the policy. If you minimize the base face value and maximize the paid up addition to the supplemental face value, the commission is minimized. Every mutual company provides this design to the customers through the blending ratio initially set when you take out the policy. Most of the time, the agents just set the base value equal to the total face value so that they can maximize the commission. That’s why the commission is 70% to 100% of first year premium for these high commission WL policies.

Okay, not 100% correct—insurance companies don’t start out with a blend of any sort of a given death benefit allowing the agent to just wipe out the blend and make sure that the entire thing is only whole life insurance—but pretty close in terms of what we’re talking about when it comes to blending and policy design. For more on blending whole life insurance, you can check out other articles we’ve written here, here, and here.

So the conversation went back and forth a bit more, and the actuary obliged a request to show the numbers. Here’s a screen shot of the numbers posted for those who didn’t wish to visit the Bogle forum.

Historical Blended Whole Life

Looks like Universal Life Insurance wasn’t the only Product Benefited by High Interest Rates

This policy started in 1992 with a premium of $8,951/year and ended up with $318,661 in cash surrender value by 2009 (the last full policy year prior to the discussion on the Bogleheads forum). For those who are scared by doing the math themselves, that’s a year over year return of 7.76% (according to the trusty TI-83 Plus). Gee whiz with returns like that, who needs the stock market? ;-) I’m kidding of course.

But I would like to point out that according to that awesome S&P CAGR calculator over at Money Chimp, the year over year return on the S&P 500 over the same period of time (1992 to 2009) was 7.77%. I’m attaching a screen shot if you don’t believe me. That return of course would only be achievable if you paid no trading or account maintenance fees, and could place all of your money into the S&P 500 from day one.

S&P CAGR

Oh and for those looking to really have fun and keep score.  I should note that the much beloved Vanguard 500 Index Fund posts a miserable 2.55% per year return for the same time period.

And let me also shove in that one aspect that life insurance agents love to talk about, taxable equivalent yield. $8,951 is way beyond the allowable IRA limits back in 1992, and a plan started in 1992 precedes Roth IRA’s by 6 years (they weren’t available until the passage of the Taxpayer Relief Act of 1997, and became officially available in 1998 with an initial contribution limit set at $2,000 per individual).

Taxable equivalent yield on this scenario would be approximately 10.61%–so much for those evil fees that destroy your savings potential. Of course it probably isn’t nearly as fun as buying term and squandering the difference. You would have needed that extra eight grand in 1992 to buy a cell phone to call all your friends who didn’t have cell phones. Better yet, you could have saved some money and sprung for the 3DO, for hours of unproductive fun.

But Blease Doesn’t Agree

We’ve had a few people tell us that agents they spoke to reference Blease (aka Full-Disclosure) and point out that the 50/50 blend historical results lag the non-blended historical results. The more informed among you will immediately see the flaw in the logic. For those that are bit newer to this whole blending business allow me to explain the problem.

Blending wasn’t originally design as a means to stuff lots of extra cash into a life insurance policy. No that was the product of people with way too much extra time on their hands who didn’t listen to their sales managers and spent their days studying life insurance mechanics instead of obnoxiously trying to sell their…former friends life insurance.

Blending was originally an answer to an industry that went mad over driving prices down and trying to be the cheapest purveyor of lost income via death protection. You see, some people look at a cardboard box and tell you it’s just a box. You can put things in it and carry them around, and that’s about all it’s good for. Others look at the box and realize it could also be a fort, a racecar, a cat toy, a hiding place, and a temporary solution to a broken window (among other things).

Blending gained prominence (and is still mostly used) for the purpose of lessening those “expensive” whole life premiums when an agent insists you MUST have permanent life insurance protection. Universal life insurance allowed insurers to assume really high interest rates that conversely reduced the amount of assumed needed premium to keep the policy in force. It looked amazing on paper, in practice it didn’t work so well, but that’s another story for another day.

Blending quickly became a method for combating this feature universal life was promoting, by using term insurance and a high (at that time) dividend assumption to bring premiums closer to universal life assumed premiums. This too failed miserably to materialize in the fashion purported, again discussion for another day.

To this day, blending is a common practice used to compete on price. And that’s really not an application we talk about often, because we don’t believe it’s generally a great idea.

Instead, we use blending to do exactly what our friend from the Bogleheads forum did. Reduce the base whole life premium as much as possible, and extend the death benefit to increase the allowable premium under TAMRA (i.e. Modified Endowment Contract) limitations. Doing this allows us to dramatically shift the incoming premium from rather expense heavy base whole life premium to extremely inexpensive paid-up additions.

The Blease historical report shows a lagging performance among the 50/50 blended policies, because those policies were designed to calculate a premium based on a stated death benefit. Or, more directly, it shows us the performance of policies designed to address the more traditional application of blending, cheapening the premium. It does not address, in any fashion, blending in the sense we are discussing.

What about Historical Performance of Non-Blended Policies?

We could look at Blease, and we’ll find the top performer over 20 years (which is a tad longer than our example above, but that’s all they have) of round 5% year over year. We can also use these pieces put out by MassMutual and Guardian to look at specific historical non-blended policies. Not bad, but not as well as our blended example.

Be Wary of the Agent who Bad Mouths the Idea

There’s A LOT less money in blending when it comes to the agent. Agents know this, and it’s one of the primary reasons they pretend it doesn’t exist. We’ve heard a fair number of ridiculous reasons not to blend, like only non-blended whole life insurance is pure whole life insurance, and that’s what you want. Few things could be further from the truth.

Also, don’t fall for any claims that a product is pre-designed to be optimally funded to the modified endowment contract limit.  No company has a product that seeks to accomplish this and beats a blended product.  We proved this a few weeks ago when we pointed out that one of the most aggressive marketers of such a policy, Ohio National, performed miserably compared to its own blended style product on income projections.

He have happened upon one new whole life product that appears to work better for competitive income when not blended, but this is a very unique circumstance and it has limited applications. Most general consumers will do far better following a blended design. It removes considerable liquidity risk, and gives the consumer way more control over the reserve development of the policy. And, as we can see, historically it has smoked non-blended whole life policies in practice.


7 Responses to “Does Blended Whole Life Really Work? Historical Proof”

  1. Cheng says:

    I guess I should consider myself one of the lucky ones. I bought a whole life policy designed like this about 15 years ago and it’s worked out really well.

    My only regret is that I didn’t buy more…

  2. Mike Travers says:

    Good evening Brandon and Brantley:

    Thank you for sharing this Blog to the Life Industry.
    I Just read again, Blended Whole Life, what incredible information and value for the consumers, idea to use instead of a bank loan, fantastic value for the consumer and the broker.

    Your firm really cares and offers so much to this industry.

    Brenda and I really enjoy your site, and have you to thank for many sales. We have referred your site to many Producers.

    Thank you

    Michael j Travers

    Mike Travers

  3. Clint Kanne says:

    Is there age restrictions on blended policies? Meaning if you reach a certain age like late 60’s that a 50/50 policy or a 25 whole/75 term will not work? How does a blended policy compete against a single premium traditional whole life policy which is geared to increase cash value almost immediately.

    • Brandon Roberts says:

      Hi Clint,

      Some carriers restrict the age at which a policy can be blended and some do not.

      The single premium policy will likely (if done correctly) have more immediate cash value and have a higher rate of return on cash since there is more cash from the outset and it ignores the need for a higher death benefit to remain compliant with Modified Endowment Contract rules (i.e. it is a MEC).

      But the Blended policy will not bet a MEC and have the tax benefits a regular life insurance contract comes with so the real analysis comes down to whether or not the after tax value of the single premium product truly outpaces the blended whole life policy.

  4. WillCD says:

    What do you mean by “blended”? Are you talking about blending whole life with term? Or are you talking about blending base premium with paid-up additions?

    • Brantley Whitley says:

      When we refer to blending, we are referring to using a combination of term insurance and paid-up additions. Unfortunately, there is not a uniformed way that all participating whole life insurance companies do this.

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