It’s not uncommon to hear an investment salesperson or financial guru looking to chum the waters for a possible comment section debate make a statement like “whole life insurance/universal life insurance is a bad investment because the rate of return is terrible.”
Though we’ve addressed this statement a few times on the Insurance Pro Blog, I wanted to distill the point many people miss into as simple a notion as possible. Also, I want to have a conversation about total return or total benefit you get from committing dollars to a specific cause.