The Power of Whole Life Insurance in a Down Market


A few weeks ago a client of ours (we’ll call him Ted to protect his identity) reached out to us looking to take a policy loan from a whole life policy he owns.

A unique and, arguable rare, opportunity arrived on his door step (literally) and he needed cash. The interesting part of this story, though, is not that whole life cash values were available to him so that he could seize the opportunity but rather that he had plenty of other money he could have used instead.

There was just one problem,

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Top Reasons for Owning Cash Value Life Insurance: #1 Liquidity

Cash Value Life Insurance LiquidityToday we’re going to discuss what I have always felt was the best reason to have money in cash value life insurance and use it as part of your financial strategy. This may seem counter-intuitive. It may even seem incorrect. But I assure you that when implemented properly this is most assuredly the best feature the product brings to the table for wise investor/saver.

That benefit is simply…liquidity.

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