You didn't think we'd pass on a chance to tackle this mammoth of the financial planning world did you? A hotly debated notion for years and years pioneered by a guy who started a company to hawk term insurance under a simplistic mantra that appealed to the common folk that was later picked up by every stock broker and “financial expert” that had something to sell that wasn't life insurance.
So are we readying our spread sheets and insurance illustration software to blow the friable theory of decreasing responsibility asunder? Hardly, we talk about insurance all the time, the last thing we need is to make this place any more boring–besides, we know the numbers work in our favor, that's why none of us are really afraid of the termites. If mountaints of numbers and methodology are your thing drop us a line and we'll discuss it in detail. Depending on the feedback, we might go real pro and dedicate a blog post to it–an extra special treat for the holidays.
Why then are we going to waste your time with a silly post about one of the most giggle-inducing “theories” of modern personal finance? Because believe it or not BTID is a topic I find remarkable fascinating. Not because I'm an infatuated practitioner (not even close) but because it's a great example of how in marketing, you don't have to tell the truth, you just can't flat out lie.