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The life insurance retirement plan isn't necessarily a specific “plan” that accomplishes a specific goal related to retirement planning. Instead, it's a “tip of the hat” to the fact that life insurance will accommodate strategies that focus on retirement income.
It does this because of the versatility that cash value life insurance provides.
The idea of a life insurance retirement plan gains popularity with each passing day as people seek out alternatives to hedge more traditional approaches to retirement planning. That's not to say that the more traditional ideas are wrong.
I certainly do not mean to suggest such. Instead, the use of life insurance for retirement preparedness works as a complement to absorb the vulnerabilities investment strategies like passive index investing possess.