Universal Life Insurance rolled out to a lot of excitement and confusion. Originally released in the late 70's, this products was incredibly innovative for it's day. A premium that could be adjusted (at will) up and down and the ability to surrender cash values without taking a policy loan to get them. Sounds like standard operating procedure these days, but it certainly wasn't the case when it first arrived on scene. The industry and regulators were up in arms about whether or not the product could even be considered life insurance. The Tax Equity and Fiscal Responsibility Act of 1982 made a final decision on that (the answer was yes). And TEFRA was one of those hoorah Republican/Grover Norquist drag the government into the bathroom and drown it in the bathtub sort of legislative accomplishments.
Then, like a crack-head on day two of a detox program, the Government quickly realized it needed a hit and passed the Deficit Reduction Act of 1984. DEFRA took a mean swipe at the life insurance industry as it sought to eliminate the use of life insurance as a fairly unlimited tax shelter (and entire careers were made in the matter of months as money rushed to life insurance to be grandfathered from DEFRA's new rules). So, with the hide your money train pulling out of the station, insurance agents who neglected to buy a ticket had to turn to some other sales idea to write business. And then, mathematical and insurance illiteracy set in…
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