2013 is now over and we’ve spent some time looking at the results we’ve had on a multitude of different areas at The Insurance Pro Blog and we’re quite honestly humbled by the reception, the praise, and the encouragement.
We’d like to take a moment to highlight some items.
We received well over 400 emails through our contact forms found both here and on the Salus Agency web site. Not all of those people were looking to discuss purchasing life insurance with us, and certainly not all of those who came to discuss the subject actually did anything (we had to make the uncomfortable call in turning 11 of them away as they truly weren’t ready in our eyes, all but one agreed), but we very much appreciated those who did.
Traffic on the Steady Rise
We realized a nearly 300% increase in average daily traffic in 2013 over 2012.
This year we did experience some monthly traffic results we hadn’t in past years. We didn’t see total traffic grow with each new month, and November brought a lot more traffic than December (bummer we were hoping we had hit another inflection point). But, December was certainly no slouch of a month, and we had a lot more people visit the site on Christmas day than we ever thought would visit—now if only the server migration hadn’t shut us down the day after…
The Life Insurance Industry had better really Appreciate Us
Inflows to insurance products due to us totaled a little over $1.2 million—I told you all we had a million plus reasons to listen to us. We have certainly enjoyed meeting those who have found what they were looking for in us when it came to insurance purchases, and we welcome many more this year.
The Financial Pro Cast Continues to Grow
What started as an odd little experiment with no real goal in mind, has turned into a fan favorite. The Financial Pro Cast represents one of our smaller projects in terms of overall reach (though it certainly enjoys sucking up a good amount of our time) and if you had told me a little over a year ago when we started it that I would one day have hundreds to thousands of people downloading my podcast each week I would have laughed at you. I laugh no more.
We still have a bit of an identity crisis when it comes to the Financial Pro Cast, but we’re working through it, and there’s plenty more to come in 2014.
Speaking of the podcast, remember when we did that episode making fun of Twitter? Well, turns out Twitter has become one of our larger referral sources (much larger than Facebook) for traffic to the site, and probably the largest referral source that brings in email subscribers. To those who tweet and retweet our content, thank you! We love what you do.
Looking Forward, what will 2014 Bring?
More posts, more podcasts, more slightly awkward comments about the financial services industry that some people find unpleasant, and more interactive media (we hope). There’s also a few other items planned to arrive this year that are rather low tech. We’ll see how that all goes.
So, we cannot thank you all enough. We sincerely thank you for taking time to visit the site. And we’ll try to keep making it as awesome as it has been to date.