I came a cross this today and thought it was a nice piece done on the subject. Though I don't personally think LBS is all that and a bag of chips like Guardian career agents (who have exclusive proprietary access to it) do. The bigger message is certainly spot on. As a fellow colleague of mine (who is a Guardian career agent) always says, “There are plenty of people out there who are wizards of this stuff, and don't need LBS, so I don't make it the core reason to do business with me.”
Guardian does do a really great job highlighting the use of life insurance as a low risk asset class. Being domiciled in NY state (Home Office is in Lower Manhattan) they've been dealing with a sophisticated financial clientèle for years, and their message tends to be a little more subdued than the all or nothing feeling one might get from Nash and Yellen.
I especially like the message at the end about running off to tell the younger folks. If you're 85 and missed the boat, there's still a lot of good you can do in telling your kids, grandkids, friends kids etc. about how powerful a strategy this is.