Often times, understanding the power of cash value life insurance requires a paradigm shift.
It's not all that complicated really, just not entirely comparable to anything else.
A vast majority of folks that we talk with have some sort of vernacular when it comes to investing, saving or building their financial plan. They understand terms like “expense ratios” and the importance of identifying them.
But life insurance throws a curveball at most people because the terminology is different and to make it worse…the same function will have different names from one company to the next.
All but making comparison in any sort of apples-to-apples way, impossible.
How do we get around that…???
Brantley is a practicing life insurance agent and has been for nearly 18 years. After years of trying to sell like his sales managers wanted him to, he discovered that people want to buy life insurance if you actually explain the benefits.