It's that time of year again…time for companies that offer participating whole life insurance policies to make their dividend announcements for the coming year. (And yes, we realize these are technically the 2017 dividend announcements but since they're made in 2016 we refer to it as the 2016 season.)
So far, we've heard from Northwestern Mutual and Mass Mutual.
This year the “trend is not your friend” as both of the two companies that have made their announcements public have lowered their dividend scale by 45 and 40 bps respectively. So…what does that mean for the rest of the companies yet to announce?
Well, my crystal ball says that if they hold their dividend that will be great. But we're leaning more toward more lowering announcements. It's unlikely that we'll see any increases.
But…I'll be happy to plate up some cold crow if the announcements improve.
We'll do our best to keep you posted as the announcements roll in.
Brantley is a practicing life insurance agent and has been for nearly 18 years. After years of trying to sell like his sales managers wanted him to, he discovered that people want to buy life insurance if you actually explain the benefits.