In the world of evaluating life insurance policies (something we do daily), it's possible to get bogged down in a discussion of fees. And sadly, it won't do much good.
If you're looking at fees associated with whole life insurance, good luck. The product is not transparent (nor is it required to be) regarding what fees and/or expenses are charged.
But we've got good news for you…
it doesn't matter.
Okay, it does kinda matter but not the way most people think of it. It's not like comparing the expense ratios on mutual funds.
I'm going to alleviate the concern regarding fees entirely but telling you that it's just not something that you should be concerned with.
Instead, a better measure is to look at your net return. Because at the end of the day, how much money you actually have is the only measure that matters. You can't spend averages.
Listen to the full episode for more detail.
Brantley is a practicing life insurance agent and has been for nearly 18 years. After years of trying to sell like his sales managers wanted him to, he discovered that people want to buy life insurance if you actually explain the benefits.