IPB 022: Life Insurance Customer Service Pitfalls

Today we're talking about one of the less glamorous aspects of our business…customer service. It seems like an obvious thing.

Surely a life insurance company that sells a particular product will be able to deliver service requests that are made by their customers. I wish that were always true.

It's not.

In fact, we have found that service levels are widely varied among life insurance companies. And just because a company has a superb product doesn't mean they will have exemplary service.

Obviously if you're buying term insurance, this isn't a really big deal.

But if you're like 99% of the people we deal with on a daily basis that are looking to use the cash value in their whole life insurance or indexed universal life insurance for retirement income, to finance major purchases or as a place to warehouse cash…service matters.

Having customer service representatives that actually understand the products that the company issues matters. And having a company that's dedicated to taking care of their customers matters.

That's what we're discussing today.

About the Author Brantley Whitley

Brantley is a practicing life insurance agent and has been for nearly 18 years. After years of trying to sell like his sales managers wanted him to, he discovered that people want to buy life insurance if you actually explain the benefits.

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