Today we're talking about one of the less glamorous aspects of our business…customer service. It seems like an obvious thing.
Surely a life insurance company that sells a particular product will be able to deliver service requests that are made by their customers. I wish that were always true.
In fact, we have found that service levels are widely varied among life insurance companies. And just because a company has a superb product doesn't mean they will have exemplary service.
Obviously if you're buying term insurance, this isn't a really big deal.
But if you're like 99% of the people we deal with on a daily basis that are looking to use the cash value in their whole life insurance or indexed universal life insurance for retirement income, to finance major purchases or as a place to warehouse cash…service matters.
Having customer service representatives that actually understand the products that the company issues matters. And having a company that's dedicated to taking care of their customers matters.
That's what we're discussing today.